The ‘targets’ of Fictitious threats are also typically organizations (as are Product/Process threats), rather than communities, as a whole. These are also typically handled almost exclusively by the organizations crisis communications team. Wait, your organization does not have a crisis communications team yet? Well, now is the time read on.
In today’s fast-paced business world, intelligence is power—but only when it is accurate, actionable, and reliable. In the realm of corporate competitive intelligence, where companies actively gather and analyze data about rivals, markets, and industry trends, the line between truth and falsehood can sometimes blur. This makes understanding key components of fictitious threats - misinformation and disinformation - not only important, but essential for ethical and effective business practices. The two terms are often used interchangeably, yet they are fundamentally different, especially in intent and impact. The CEMIR explores the distinctions between misinformation and disinformation, using practical examples from the world of corporate competitive intelligence (CI).
